CASE STUDY: HEADSHOTS + EVENT COVERAGE AT A CORPORATE CONFERENCE
For a recent corporate conference, EM Corporate was brought in to provide both an on-site headshot station and professional event photography.
The goal was bigger than great headshots. The company wanted to give attendees a valuable professional asset while also documenting the people, speakers, connections, and energy of the conference.
THE HEADSHOT EXPERIENCE
Our headshot station was designed to work within the flow of a busy conference schedule.
Attendees received individual coaching on expression, posing, and body position, then reviewed their images and selected their favorites.
The experience was:
• Efficient enough for conference breaks
• Fully guided for attendees
• Consistent across the entire group
• Professionally retouched and delivered after the event
EVENT PHOTOGRAPHY
While the headshot station served attendees, our event coverage documented the conference itself.
We photographed keynote speakers, general sessions, breakout sessions, networking, candid interactions, branded details, receptions, and the moments happening between scheduled events.
This gave the company a library of authentic images featuring their actual people.
Those photographs can continue working long after the conference through social media, internal communications, recruiting, marketing, future event promotion, and company websites.
THE RESULT
One photography team. Two very different business needs.
Attendees walked away with professional headshots they could use immediately. The company walked away with a library of brand-focused event photography that showed its people, culture, and conference in action.
For conference planners, combining a professional headshot station with event coverage can also simplify the photography process. Fewer vendors to coordinate. One team that understands the schedule, brand, priorities, and expectations.
That is exactly how I believe corporate photography should work. Organized, useful, and built around the people you are serving.
Conference planners are always looking for ways to improve attendee experience. If you're planning a conference in Dallas, many organizations combine a conference headshot station with professional event photography to create a complete attendee experience.
Many attendees use their new headshot for LinkedIn and company profiles.
EM Corporate provides conference headshot booths and corporate event photography throughout Dallas-Fort Worth and nationwide.
